Printercare

Burton Roofing, a national firm of Roofing Merchants, was opening a new depot in Southampton. Press Advertising? Flyers? Trade press? No. They wanted something different. Something that would attract new customers and get them to open accounts. Something that would generate cash from day one.

So we recommended a mailshot – but a mailshot with a difference.

The difference was the business card sized CD that each mailshot contained. Put the CD in your computer and it played a promotional video about the company and the new depot and it then it gave you a unique website address such as:

www.burtonroofing.co.uk/johnsmith

When John clicked on the link - there was his personal web page, pre-populated with all the details he needed to open a trade account.

Result

A 15% response rate - compared to a traditional mailshot response rate of 1-2% and a positive cash flow from day one.