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This week's special offer is for

Thursday, 12 December 2013 00:00

....FLYERS

We can supply you with 10,000 A5 flyers for £139 including delivery

Single sided, litho printed in full colour on 130g art paper with a gloss finish

Order today and have them ready for your New Year promotion!

Just send us your artwork and we will have them dispatched to you before Christmas.

No artwork? No problem, we can arrange this for you. Contact us for a quote.

This price based on 2 production days. If you are not in a hurry we can offer a better price, so please contact us for details

We can supply a wide range of printed products - business stationery, promotional materials and much more

Tel:01723 859712 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Appeal of social media sites declining

Wednesday, 14 August 2013 16:04

You may have expected us to say that, we are in the business of printed communications after all.

However, the source is an E-Poll Market Research survey from 24th June 2013, below are the main findings:

1) while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers.

2) consumers trust traditional (print, broadcast and cable) media brands exponentially more than social media brands

You can see the full article at http://printinthemix.com 

 

As ever we try to understand how to blend marketing activities across all relevant media to the benefit of our customers. This survey doesn't change the general trend but does warn us to be balanced in our usage of the different types of media.

 

 

 

What is print management really about?

Thursday, 12 July 2012 15:54

It is about having a highly experienced print buyer on call who acts on your behalf with access to a wider range of specialist print suppliers.

We understand that print is only a part of your customer communications. When produced, it needs to be at the highest quality appropriate for the task. It needs to be right and it needs to be on time. If we are cheaper than your current printer it is because of different processes and equipment, not because we cut any corners. We offer you more choice because we have a wider range of trade specialists to call upon. Our 20 years’ experience enables us to make the right choices on your behalf whatever you need, from simple compliment slips to complex brochures or personalised direct mailings. Our expertise and time is put into every project which will always mean that no job is too complicated or too small for us.
 
To give you an idea of the variety of projects we handle and the different processes involved, here are a few examples.
 
For the launch of a new depot for one of our customers, Printercare arranged the printing of:
500 personalised interactive mailing cards
500 corporate CDs produced with voice over, flash animation and video
500 printed envelopes and the fulfilment

Project completed and delivered in 10 days.
In total, the project involved 10 specialist people and 4 separate organisations all co-ordinated to ensure the timings were met. The response rate from this mailing was monitored online and produced a 15% response rate and generated instant trading customers. 
 
New exhibition materials required for one industry event. Required the same branding and similar graphics to produce:
3000 full colour brochures
20 exhibition display panels
1000 new business cards for the team
500 Exhibition leaflets

Read more: What is print management really about?

 

Cost saving techniques and technologies used by PLCs now available for your organisation

Thursday, 31 May 2012 10:57

Many of you were intrigued by the techniques now available to your organisation through Printercare, so here are some more ideas.

Online Print: Widely used by many organisations to guarantee their brand, logos and message is identical, even when printed in different continents. It also ensures different office locations will not be paying inflated prices. Online print works by storing your business stationary templates online and allowing approved administrators to amend, approve and re-order in one easy step.

Database Cleansing: PLC organisations always seem to be able to respond quickly to the current situation. How many 'Enjoy the sunshine this week with 20% off' emails did you get last week during the great weather? It is possible for your organisation to do this too, all you need is an up to date database and a simple software package to send out emails, messages and notices at the touch of a button. Why not talk to us about cleansing your database so that you are ready to respond to those unforseen opportunities that might come your way?

Order in Larger Quantities: Take advantage of lower printing rates when you order in larger quantities. So simple and so cost effective.

Pre-printing and Over-Printing: Pre-Print a large quantity of letterheads, for example, store and have them over-printed with individual office addresses as and when they are required. You get the benefits of a lower print rate and specific branch stationary.

Marketing Print: Do you often need to create several slightly different versions of the same artwork? Customers use Printercare software to personalise corporate literature. For example, the same poster can be personalised for a number of different outlets.

Read more: Cost saving techniques and technologies used by PLCs now available for your organisation

   

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